Domino is a generic game, much like playing cards or dice, in which players attempt to arrange matching tiles into a specific configuration. A number of different games can be played with a domino set, including blocking, scoring and trick and trump games.
In the United States, domino is a popular game played in homes and restaurants. It is also widely available as a commercial product in sets of two, three and four tiles.
The most common domino sets include double six (28 tiles) and double nine (55 tiles). Larger sets, called “doubles,” are popular for domino games involving multiple players.
A domino is a set of numbered tiles with a common design and color. They may be round or rectangular in shape. The numbers on each tile are usually printed on the front. Some are engraved into the surface of the tile.
There are many types of domino games, but the most common ones are layout games, where players add domino tiles to a layout in the center of the table. Other kinds of domino games include block-and-draw, where the objective is to empty one’s hand; and trick-and-trump, which takes its inspiration from card games.
In most Western domino games, the first player to lay a domino wins the game. The rest of the players then take turns placing and removing dominoes until one player cannot play anymore.
The first domino is laid in the centre of the table and each of the other players must then place a domino adjacent to it, or, in the case of a block-and-draw game, to the side. Depending on the rules, this can be the last domino to be placed or the beginning of the next turn.
When a player does not place a domino, the opposing player “knocks” or raps the table and passes their turn to the next person. When a player “chips out” (plays his final domino), play stops and the winner is the partner whose total of all the spots on their remaining dominoes is the least.
During the 1970s, when Domino’s was growing quickly, the company leaned on a strategy that put its pizzerias near college campuses. That helped the company gain a foothold amongst its core audience, who wanted pizza fast.
Although the company grew, it was struggling to maintain its position. By the late 1990s, the domino effect began to wreak havoc on the business.
One domino in particular caused a problem: the company’s leadership changed, which led to a decline in sales and ultimately, a financial collapse. To survive, the company needed to reinvent itself.
Domino’s had a strong reputation for speedy delivery, but it was facing a crisis of confidence. By the early 2000s, the company was more than $943 million in debt and was struggling to compete with fast food competitors.
In addition to the financial problems, Domino’s had lost its leadership and was relying on new ideas to survive. In order to stay relevant in the industry, the company needed to develop a unique marketing strategy that would keep customers coming back for more.